=> If you present a category archive using: the_content() NOT the_excerpt
=> Then you can break any post at will using the more insertion <!–more–>in the post content upon creation/edit
=> OR the WYSIWYG “more” button – ( same thing, just not as much fun)
=> Then the archive will show “virtual” post excerpts with the word “more” linked (by anchor yet!) to the single version of the entire post
=> Further, you can control the link text by inserting anything you want after the word “more” in the second step
As easy as falling out of bed!