Planning
Here are some proven principles that provide for efficient project management
The web as a medium
Many mediums begin with the premise that it is important to take control of the audience, and to maintain that control by persuading the “audience” to absorb the material in a proscribed manner.
Organizing Content
Boiled down to its’ essence, every website is a “user interface” that should be configured to supply the site visitor with a readily accessible and intuitive way to arrive at the information it provides.
Target your material
Each visitor arrives at a site with an agenda, and depending on that agenda will have a set of preconceived assumptions and expectations of what they want to find.
Writing with search phrases in mind
The first thing to keep in mind when planning a “search engine optimization” strategy is that search engines use enormously sophisticated algorithms and they try to keep their procedures as secret as possible.
Build in phases
As in many things, web projects have a tendency to start with goals that are more ambitious than can be achieved in the first phase of development.
The browser is the most appropriate design environment
While there are any number of tools that can be used to put together a design prototype, nothing can replace the ultimate medium… the browser.
more than most people want to hear about browsers
Perhaps the “best” modern browser available is Firefox
Layout
One of the true-isms on the web is that the less you require a site visitor to think, the better off you will be.
Color Schemes
There have been countless studies done on the cultural and emotional impact that certain colors have on a viewer and what subliminal effects colors have on how a viewer will react to them.
Progressive development
The reality of publishing on the web is that each browser renders the site in a slightly different fashion, and because of this the innovations available via newly recognized capabilities found in CSS3 and HTML5 will be unevenly accepted.
Typography
A fundamental fact of the web is that search engines cannot read text contained within a locked document (images, pdfs, flash, video…) and so in all cases it is better to express terms in a true text format.
