CORPORATE CONSULTING

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Link to site:http://davidoffstrategy.com

Partner organizaion: Stauber Brand Studio

Project Challenge:

  • Migration from proprietary CMS
  • Part of a larger re-branding project
  • Comply with visual design supplied by partner
  • Optimize ease of editing for non-technical administrators

Project Approach:

  • Created 3 additional post types defined by content function
  • Incorporated extended fields in all post types to ensure continuity in asset placement
  • Multiple stage development process to allow for content generated in phases
  • Comprehensive training materials and streamlining of back-end to clarify editing process