• Books for Sale
  • Blog Array
  • Visitor Question Submission
  • Published Answers
  • Page Detail

Project Challenge:

  • Consolidate information from 2 failed websites
  • Create, build and maintain mailing list
  • Provide medium for site visitors to submit questions
  • Engaging visual elements for otherwise dry subject matter
  • Soft promotion of published books
  • Exhibit management expertise and soft promotion of consulting capabilities

Project Approach:

  • Absorbed and expanded content shown on two abandoned web projects
  • Facilitiated launch of opt-in e-mailing list via direct invitation and on-site signup forms
  • Tailored webform for question submissions which are held in queue for on-site publication once answers are generated
  • Strategic placement of relevant “hero” and thumbnail images
  • Book section with direct purchase functionality
  • Soft pitch for consulting work via question solicitation and articles on relevant topics