Project Challenge:
- Consolidate information from 2 failed websites
- Create, build and maintain mailing list
- Provide medium for site visitors to submit questions
- Engaging visual elements for otherwise dry subject matter
- Soft promotion of published books
- Exhibit management expertise and soft promotion of consulting capabilities
Project Approach:
- Absorbed and expanded content shown on two abandoned web projects
- Facilitiated launch of opt-in e-mailing list via direct invitation and on-site signup forms
- Tailored webform for question submissions which are held in queue for on-site publication once answers are generated
- Strategic placement of relevant “hero” and thumbnail images
- Book section with direct purchase functionality
- Soft pitch for consulting work via question solicitation and articles on relevant topics