WRITING COACH

  • Main landing page (upper portion)
  • Main landing page (lower portion)
  • Blog description page
  • Blog excerpt array
  • Workshop description
  • Mailing list sign up

Project Challenge:

  • Migration from malfunctioning commercial “builder” theme
  • Comply with visual design from previous (and unavailable) visual designer
  • Optimize ease of editing for non-technical administrators
  • Expand layout capabilities of previous theme

Project Approach:

  • Full site analysis to eliminate unnecessary and malfunctioning plugins
  • Reproduction of “builder theme” layout and look with enhanced functionality
  • Incorporated extended fields in all post types to ensure continuity in asset placement
  • Comprehensive training materials and streamlining of back-end to clarify editing process